Domino’s launched a promotion that rewards customers with $3 off a future online delivery order for every $3 or more they tip a Domino’s delivery driver. Domino’s “You Tip, We Tip” deal runs through mid-September. “Domino’s wants to say ‘thanks for the tip’ by tipping you back.”The promotional strategy serves several purposes for Domino’s. Tip fatigue is a problem for both Domino’s delivery drivers, who make a meaningful portion of their income from tips, and Domino’s business model. Domino’s delivery drivers’ pay is linked to tips.

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Persons: Domino’s, Tip, “, ”, “ Domino’s, Kimberly Whitler, RJ Hottovy, “ It’s, ” Domino’s, Jayaraman Organizations: New, New York CNN, Domino’s, University of Virginia’s Darden School of Business Locations: New York, Florida